Miu Miu

Miu Miu is the child nickname of founder Miuccia Prada. Miu Miu was especially created under Prada to appeal to the younger demographic of luxury fashion. This accessory focused brand was developed on the concept of ‘anti-fashion’ for those “out-there” youths that could get away with wearing eccentric fashion pieces. For years Miu Miu stuck to it's unique & skewed view of fashion, that helped it build its massive ‘It Girl’ fan base. It is a brand that made ugly, Pretty. Over time Miu Miu has leaped into a newly repositioned standalone fashion brand, and successively so, evident from its shows at Milan and Paris Fashion weeks. This was when Miu Miu expanded into its eyewear, aligning it with other competitors’ brand categories. Miu Miu is a brand for fashion forward and provocative women that lead a sophisticated and light hearted lifestyle. Shop iconic pieces by Miu Miu if you fit the bill, only from labelcentric.com
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