From a humble family business run in Varese, Italy, this high-end luxury label was founded by Ottavio ("Tai") and Rosita Missoni in 1953. Known and loved for its colourful knitwear designs, Missoni is a legend amongst the Italian fashion brands. Renowned for their statement chevron knit wear and excellent craftsmanship, Missoni is a brand that is Tied to the aesthetic, innovation and technological re-invention that has changed the identity of knitwear. With the perfect balance of modern trends, traditional techniques and their personal aesthetic, Missoni has been producing collectible pieces of fashion that resemble works of modern art rather than just a piece of clothing. Missoni pioneered an unprecedented way of dressing with its vibrant “mix-match” of chevron motifs, stripes, waves and geometric patchwork. Missoni products are easy to recognise, that is their best marketing technique. Today Missoni is one of the best in Italian luxury fashion and design excellence across the world. With its outstanding multi-colored aesthetic, it continues to influence the contemporary lifestyle and modern trends in the world of luxury. Be a part of their eclectic, colourful and geometric world, shop finds from Missoni at labelcentric.com  
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